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Precision marketing requires having the first-hand knowledge and facts about a particular group of people that you want to sell your services yourself to them. Just like it is with any other industry.

Successors do not depend on real Estate cycles to buying or sell because majority of their properties are free and clear.

Also, there so many successors as we identify them almost on almost every zip code in the U.S.

Successors are motivated sellers that buy or sell Real Estate on a steady basis. This is the key to steady cash revenues for any realtor.

This is what makes marketing your real estate services to Successors highly profitable. It is the ability to be connected to a group of people that constantly can support revenues to a Real Estate firm or agent.

Realtors often find themselves in the middles of more than one Real Estate transaction. For example, they sell the property for $500,000 for a successor and out of 15 beneficiaries two of them want to use their proceeds to purchase properties for themselves. We call this a “chain reaction.”

Clients with a repeat business are highly valuable to any Realtor.

We like to illustrate the marketing strategy that we have found based upon our years of Real Estate Sales experience to be the most efficient and profitable.

We call it a direct mail approach.

Due to the fact majority of successors are above the age of 60. We have found the direct mail campaign, to be the best method of marketing to Successors.

Successorsdata.com offers access to thousands of successors in each state for a subscription fee. Their monthly subscription allows access to our valuable data in a large number and help them to investment 90% of their investment fund on their mailing campaign itself.

Here is the cost versus return of a marketing campaign to 1,000 individuals.

Average mailing cost of 1,000 pieces twice a month is about $.60 per piece.

1,000 X $.06=$600 every two week

$600 X 2 = $1,200 every month

Cost of subscription to the data $100 per month

Total cost is about $1,300 a month.

We have found the calls will come by the second or the third

We also have found that marketing campaign to 1,000 of our records will put the Realtor in the middle of over 300 Real Estate decisions a year. This alone is the reason for being able to get one listing a month on a steady basis.

An average Real Estate commission in U.S. is about $6,000 that means:

$1,300 / $6,000 = 21%

Than means every $1 invested in marketing, bring in $3 profit.

The key is duplication. A Realtor can duplicate this every single month.

This means the gross revenue of $72,000 a year could be supported by an investment of $15,600