Mastering Pre-Probate and Inheritance Leads Across Wisconsin: A Goldmine for Real Estate Investors
In Wisconsin—where real estate spans everything from lakeside getaways to generational farms—many motivated sellers transition property ownership quietly and off-market. These are Pre-Probate and inheritance leads: properties that begin transferring after a death before any probate filings occur. For agents and investors ready to act with empathy and speed, they represent high-quality, low-competition opportunities.
What Are Pre-Probate and Inheritance Leads?
Pre-Probate leads are created when a property starts changing hands after an owner’s passing—but before a probate case is filed. These transitions commonly occur outside of court thanks to:
- Living Trusts, which pass assets directly to heirs
- Joint Tenancy with Rights of Survivorship, where a co-owner becomes the sole titleholder
- Spousal Transfers, keeping the property with the surviving spouse
These are also referred to as Inheritance or Trust-Owned Properties. Regardless of the label, the common value is clear: off-market access to motivated sellers early in their decision process.
How SuccessorsData.com Discovered the Opportunity
Launched in 2012, SuccessorsData.com pioneered a process of combining obituary records with tax and deed data to identify properties likely undergoing quiet inheritance. While originally focused on probate tracking, the team discovered a powerful pattern: many inherited homes transfer and sell without ever entering probate court.
That discovery gave rise to the Pre-Probate lead category—earning nationwide recognition from Inman News and top brokerages like Century 21.
Why Pre-Probate Leads Are Especially Valuable in Wisconsin
Wisconsin’s probate process is decentralized and administered by individual counties. In cities like Milwaukee, Madison, and Green Bay, probate filings can be delayed or backlogged. In smaller counties like Sauk, Pierce, or Ashland, court data may not be publicly posted at all.
That means waiting for probate data can cause you to miss your window.
Now imagine:
- A couple in Waukesha owns three rental properties in joint tenancy. When one passes away, the surviving spouse becomes sole owner—and quietly starts thinking about downsizing or selling.
- A lakeside vacation home near Minocqua, held in a trust, is inherited by three adult children. One wants to keep it. Two want to sell and split the equity without a drawn-out legal process.
Pre-Probate leads give you direct access to these opportunities—before the court, agents, or public databases catch up.
Probate vs. Inheritance-Based Sales
| Lead Type | Speed & Complexity | Probate Involved? |
| Probate Sale | Slow, court-supervised, legally complex | Yes |
| Trust/Inheritance Sale | Fast, private, standard closing process | No |
| Remainder Spouse Ownership | Immediate ownership transfer | No |
How to Reach Wisconsin Sellers First
Step 1: Send a Direct Mail Letter That Works
Here’s a proven letter that converts across Milwaukee, Appleton, and Eau Claire:
Dear Property Owner,
Would you consider selling your property located at [XYZ Street] in Madison, Wisconsin to us?
I can be reached at (909) 315-5330.
Sincerely,
Morry Eghbal
P.S. If not today, please keep this letter for future consideration.
Step 2: Automate Outreach with PostCardCity.com
PostCardCity.com helps you deploy professional mail that feels personal—handwritten-style fonts, first-class stamps, and local formatting. Ideal for both urban and rural ZIP codes across the state, from La Crosse to Door County.
When the Phone Rings—Build Trust Early
Expect curiosity, questions, and (often) gratitude.
Caller: “We received your letter about my father’s duplex in Kenosha. Why did you send it?”
You: “We research properties through public records and wanted to connect in case your family might be exploring a sale. I’d love to learn more if that’s something you’re open to discussing.”
Then ask:
- Is the property currently vacant, rented, or lived in?
- Are there other decision-makers involved?
- Does the home need any repairs or cleanup?
- Do you have a timeline or pricing goal in mind?
- Are there any other properties you’re managing or thinking of selling?
Step 3: Use Skip Tracing to Find the Right Contact Info
Most obituaries don’t include email or phone numbers. For as little as 6 cents per lead, skip tracing provides:
- Up to 7 phone numbers
- Email addresses
- Additional relatives or co-owners
This dramatically improves your chances of having a one-on-one conversation—before they speak to a Realtor.
Step 4: Scale Your Calling with IQdial.com
IQdial.com is the power dialer for real estate outreach—perfect for working Wisconsin leads in volume. It features:
- Triple-line dialing
- Pre-recorded voicemail drop
- Lead tracking and note-taking
Whether you’re calling leads in Sheboygan, Fond du Lac, or Racine, this platform keeps your campaign consistent and efficient.
Alternate Terms You May Encounter
- Inheritance Leads – Any real estate passed to heirs after a death
- Trust-Owned Properties – Homes titled to a living trust
Different label, same opportunity: reach out early, offer clarity, and become the trusted voice in a moment of transition.
About Morry Eghbal
Morry Eghbal is the founder of SuccessorsData.com, the nation’s most trusted source of verified Pre-Probate, probate, and inheritance leads across 43,000+ ZIP codes and over 500 counties.
He also leads LeadCruncher.com, a real-time lead platform built for agents and investors seeking off-market property leads—before court filings or public listings appear.
With 30+ years in real estate outreach, negotiation, and automation, Morry helps professionals across Wisconsin and the U.S. connect early with motivated sellers and close more off-market deals—with less friction and more empathy.
Want to launch your Wisconsin outreach strategy? Call Morry directly at (909) 315-5330
